Week 23: Practicing Generosity
by Sharon Tjaden-Glass
Last week, I wrote about practicing gratitude.
And if you’re truly practicing gratitude, generosity is sure to follow.
In the whole first year of my book’s publication, I sold about 150 copies.
Last week, I gave away 309 copies.
Let me explain.
Last year, I learned the Number # 1 Lesson of baby fairs and expos.
Everyone is coming for FREE stuff.
To try to convince someone to buy something at these events is almost impossible.
People were so confused when they would walk up to my table, their eyes searching for what they were going to walk away with. Hmmm… papers with words on them… Some books on book stands… Their fingers would slowly trace the tablecloth, their brains registering the fact that…
I really had nothing.
What I had were fliers, cards, and pamphlets with information on something that I wanted them to buy.
All the other vendors had enormous bowls of candy (regardless of the season) or little goodie bags filled with free magnets, pens, and pamphlets. The smart ones also had a clipboard to collect email addresses for “a chance to win this diaper bag” or basket of baby books, or whatever.
So this year, my approach at this past weekend’s baby fair was quite different.
I gave away my book. For free.
Kindle Direct Publishing allows me to run a free book promotion every three months. The dates of the most recent period coincided perfectly with a local hospital’s community baby fair. So I scheduled my promotion to run for three days, from Saturday, September 24th to Monday, September 26th.
I decided that I would give out half-sheets of paper with directions about how to get their free Kindle copy of my book. At the bottom of that half-sheet of paper, I politely asked for their Amazon review if they enjoyed the book. I also invited them to follow my blog by email.
Then, I told them to enjoy the book.
Their eyes lit up, their eyebrows arched.
“I’ll get it tonight!”
I didn’t advertise the free book promotion at all until Sunday, September 25th. I thought there might be a few people who would come across my book and download it on September 24th, but my main reason for beginning on this day was to have a buffer period for things to go wrong (i.e., Hey, why isn’t my promotion showing up on Amazon???) before the actual date when I need the promotion to be working.
So imagine my surprise when I checked on Sunday morning to see how many free Kindle books had already been downloaded.
97 Kindle books.
I wasn’t sure I was reading the graph right. I read it and reread it. I put my finger on my laptop screen and touched the line.
Who were these people? Was there some special link that Kindle readers follow to immediately download new free Kindle books?
Whatever the reason, I felt incredibly grateful.
No, I’m not making any money. In fact, I’m still about $1500 in the hole for my accrued publishing and marketing costs.
By the end of this promotion, I had reached 309 new potential readers. Some of them will actually read the book. Some of them will recommend it to others. And some of them might even buy a copy for a friend.
Generosity makes the world go round.
Maybe giving away all of these books will lead to this book’s next big break.
Maybe it won’t.
But I feel certain that some new mom out there will end up with this book in her hands and feel comforted by its message.
And that makes the whole endeavor worth it.